Crafting Your Menu - Building Your Brand with Consistency

Join us in this discussion about the role and importance of a well-crafted brand. While it's tempting to design a logo and website yourself, the effectiveness and impact are of the these are far more important than simplicity and some initial savings. Just because technology has made it relatively easy to do, doesn't necessary mean it's well-done, effective or impacting.  A logo, arguably one of your organization's most important assets, is something you want to get done WELL the first time.  It gives your organization an identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and brings your employees pride. In this virtual class, we will discuss the benefits of investing in your brand, the key things to look for and the importance of consistency among your marketing tools.