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Social Media Management

Marketing pieces converted to social media images

Strategic. Creative. Consistent.

SOCIAL MEDIA THAT STAYS ACTIVE, EVEN WHEN YOU’RE BUSY RUNNING YOUR BUSINESS.

Social media may be an important part of running a business, but that doesn’t mean it needs to be another thing constantly competing for your attention. We help take it off your plate by developing a marketing strategy around your business goals, keeping your content and imagery consistent with your brand, and maintaining a reliable presence throughout the month. We’ll help plan promotions around seasonal changes, create content that answers the questions your customers are actually asking, and keep your business visible and relevant online, so you can spend more time focused on the parts of your business that only you can do.

How It Works

01. Discover

We start with a consultation to discuss your goals, target audience, products and services, brand personality, differentiators, common customer questions, seasonal priorities, upcoming events and promotions, competitors, and what’s currently working (or not working) for you on social media.

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We’ll also arrange access to your Meta Business Manager and set up a shared folder to easily upload product photos, company images, videos and other content we can use.

02. Plan

Next, we decide what we’re going to post about, and why.

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Each month, we’ll develop a content strategy based on your goals, upcoming priorities, audience and available content. We’ll identify topics, promotions, educational content, product features, behind-the-scenes opportunities and other ideas that keep your social presence varied and purposeful.

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We’ll share the concepts with you by email or discuss them together so you can approve the direction before we move into production.

03. create

This is where the plan comes to life.

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We’ll write the copy and create the graphics, branded content and other visual elements needed for each post. When original photos, video or information are needed from your team, we’ll let you know what to capture or provide so everything stays moving.

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Depending on your strategy, content may include static graphics, photography, carousels, Stories, animations or short-form video/Reels.

04. Publish

Once approved, we take it from there.

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We’ll prepare and schedule your content for the appropriate platforms and posting times, incorporating relevant hashtags, account and partner tags, locations and collaborators when appropriate.

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Your content goes out consistently and strategically, without you having to remember what needs to be posted next.

Social Media Services

Starting at $380/month for 4 posts

Prior to beginning, we require a $300 one-time fee which includes a comprehensive review of your company’s marketing history, current efforts, and target audience, along with competitor analysis to identify opportunities. It includes a consultation where we discuss your strategy, achievements, challenges, and goals. Additionally, the fee covers the initial setup, including access to your accounts for scheduled posting, analytics, as well as ongoing maintenance and troubleshooting. Minimum 3 month commitment. 

Sample instagram post and list of to-dos in creating social media posts

CONTENT CREATION:

Copywriting, Hashtag Research & Content Strategy

  • Crafting engaging, brand-aligned captions and posts tailored to your target audience.

  • Identifying relevant hashtags to increase reach and engagement.

  • Developing a posting schedule that aligns with business goals and audience behavior.

Computer screen showing social media presence of sample company

GRAPHIC DESIGN & VISUALS:

Custom Graphics, Branded Templates & Reels

  • Designing eye-catching posts, stories, and reels to match brand aesthetics.

  • Creating consistent and reusable designs for a cohesive look (where applicable).

  • Producing short-form content, animated posts, and reels tailored to the brand's marketing strategy and optimal engagement approach.

  • Additional fees may apply for reels/video depending on length and complexity.

Infographic showing process of social media posting

POSTING & SCHEDULING: 

Automated Posting & Multi-Platform Management

TAKE SOCIAL MEDIA OFF YOUR PLATE. FOCUS ON RUNNING YOUR BUSINESS.

  • Uploading content to social media platforms as per the strategy.

  • Scheduling posts for maximum engagement.

  • Handling Facebook, Instagram, LinkedIn or other platforms as agreed upon.

  • Price includes FB & IG only.

Add-On Services

For clients seeking a more comprehensive marketing strategy, we offer analytics and performance reviews to track engagement, identify top-performing content, and provide strategic recommendations. These services also include brand positioning guidance to align messaging with business goals, as well as advertising support through budget consultations, ad campaign management, and A/B testing to optimize ROI. Quoted upon request based on needs and frequency. 

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Additional social posts per month are available on an ad hoc basis. 

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SOCIALS

  • Instagram
  • Facebook

Sugar Strategist is proudly a woman-owned business.

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